Typeface
Typefaces are an extremely important component of graphic design and can completely change the way a person reacts to a piece of design. A typeface can change the way a person feels about a company or organisation and can attract a certain type of person or, in turn, repel a certain demographic of people.
Basic font structure like Serif and Sans Serif can completely change the whole feel of a piece of graphic design. Serif fonts give more of a personal and flowing feel and for that reason are commonly used in books. Sans serif fonts have more of a cleaner, modern feel and are often used for signage and advertising due to being easy read quickly.
There are many more font structures to be considered when designing such as; italics, boldness and kern. With over 200,000 typefaces to choose from it is very important that a graphic designer chooses one that will best suit the overall design.
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| Typefaces were an important device used in propaganda posters,
they communicate the message just as much as the imagery.
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| The bold, capitalised writing complements the whole poster design. |
Logos
Logos are an extremely important aspect of graphic design, they can make a brand instantly recognisable to a person and reinforce a company's identity. The most effective logos are the simplest, a simpler logo is easier to recognise and sticks in a person's mind more so.
The ultimate aim for a organisation is to have a logo that sticks in the public's consciousness to the extent that a person would recognise anywhere at anytime and know what it represents. Some brands to achieve this feat include Nike, McDonalds, Apple and Disney.
Images
The use of images in graphic design is very important. Whether it's an illustration or a photograph an image can catch a person's eye and make them notice the design. Imagery can be used to make a piece of design almost look like a piece of art, which in turn makes it more personal and memorable for people. It can help communicate a product or an idea in a way that words could never do. Imagery allows an organisation to evoke emotions and feelings in people to it's benefit. It cannot be denied that images play a powerful role in graphic design.
Photography has been used in graphic design since the invention of the camera. It allows realistic and detailed images to be used and has become an art form in it's own right, with the advent of digital manipulation it is possible to create amazing images that turn heads but still have a sense of realism.
Illustration has been used in graphic design in some form for hundreds of years, such as the first illustrated bibles of the middle ages. Illustration can take any form, it can be realistic or completely fantastical, it is truly up to what the designer is trying to achieve. In recent years, illustration has been used more in many large companies' marketing campaigns as the medium tends to feel more personal and friendlier, which is qualities often sought by massive, faceless corporations.
Graphic design, like all design, is used to engage with people and to communicate ideas and concepts. The use of typefaces, logos and images allow the designer to connect with people effectively and hope fully catch their eye. It is very important that designer thinks about these components when creating.
The ultimate aim for a organisation is to have a logo that sticks in the public's consciousness to the extent that a person would recognise anywhere at anytime and know what it represents. Some brands to achieve this feat include Nike, McDonalds, Apple and Disney.
Images
The use of images in graphic design is very important. Whether it's an illustration or a photograph an image can catch a person's eye and make them notice the design. Imagery can be used to make a piece of design almost look like a piece of art, which in turn makes it more personal and memorable for people. It can help communicate a product or an idea in a way that words could never do. Imagery allows an organisation to evoke emotions and feelings in people to it's benefit. It cannot be denied that images play a powerful role in graphic design.
Photography has been used in graphic design since the invention of the camera. It allows realistic and detailed images to be used and has become an art form in it's own right, with the advent of digital manipulation it is possible to create amazing images that turn heads but still have a sense of realism.
Illustration has been used in graphic design in some form for hundreds of years, such as the first illustrated bibles of the middle ages. Illustration can take any form, it can be realistic or completely fantastical, it is truly up to what the designer is trying to achieve. In recent years, illustration has been used more in many large companies' marketing campaigns as the medium tends to feel more personal and friendlier, which is qualities often sought by massive, faceless corporations.
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| Photography can used to communicate a powerful message. |
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| Illustration can add a unique style to a design. |
Graphic design, like all design, is used to engage with people and to communicate ideas and concepts. The use of typefaces, logos and images allow the designer to connect with people effectively and hope fully catch their eye. It is very important that designer thinks about these components when creating.
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